Positioning HOMER as the Maker of “I Did It!” Moments

The idea behind “I Did It!” Moments was to create more opportunity for HOMER (and its users) to highlight/celebrate the products’ learning benefits. For HOMER it was also a and was all about the journey and celebrating the little wins along the way to lifelong learning.

The goal was to highlight skills kids are proud of and parents love to see—the “I Did It! moment. I created a brand mark and celebratory confetti pattern that would work equally well animated or static. The brand mark was designed to be used as social media “stickers” on top of any imagery.