Our First Heroes
As a little kid, no one is cooler, no one is more amazing than your mom and dad—they are our first role models. We wanted to bring all those feelings back in celebration of Mother’s and Father’s Day. Conceptualized and executed campaign video, on-center advertising and social assets.
My Role:
Art Director at SIMON
Your Mother—Campaign Video
Cast and shot video for Mothers’ & Fathers’ day campaign.
Interlaced SIMON team member’s own childhood photos of mom.
Campaign photography: 3 inspirational gift categories + video end card.
Your Father—Campaign Video
Cast and shot video for Mothers’ & Fathers’ day campaign.
Interlaced SIMON team member’s own childhood photos of mom and dad.
Campaign photography: 3 inspirational gift categories + video end card.
