Making a Season Come to Live

As Digital Art Director I collaborated with cross-functional partners to develop content roadmaps and I led 6 designers in creation of all digital assets such as email (promotional & editorial campaigns, triggered), digital advertising and editorial updates to the website and more. Every season was branded to support and build momentum for the latest collection, to ensure consistency and optimize efficiency we developed a style guide for each season. I designed and oversaw design of many campaign microsites and custom built product category boutiques (Wedding Boutique, Shoe Boutique, Petites Shop, Pants Guide etc.) and worked closely with developers to make them come to life.