Pablo Lighting—A Marketing Makeover

Pablo came to my independent design studio when he needed a brand update of photography and his marketing material. I art directed photography, designed and printed a product catalog (featuring 42 products), a fold-out, business cards, designed a website, sourced and worked closely with a front-end developer to build it.

Pablo‘s products are designed to be timeless and never taken out of production; he still sells the very first lamp he designed in 1993. We decided to highlight this unique aspect by displaying his entire product line in chronological order.