A New App on the Block
I always enjoy new challenges, and when BEGIN acquired a learn-to-code app, I added on the responsibility of owning the creative brand marketing strategy for codeSpark as well as HOMER. It was an exciting opportunity to evolve codeSpark's brand creative vision, design system, and photography direction and leverage what I had learned from marketing one learning app to another. Together with my team, we redesigned all codeSpark marketing assets, refining the brand's identity and pushing it forward.
My Role:
Sr. Design Director
Elevating codeSpark’s Photo & Video Direction
Captured kids in their natural environment at home, from all angles that performed well, painting a picture of who the app player is and what it is like to learn to code with codeSpark.
Video in Paid Social
Email Redesign
I guided the redesign of codeSpark emails from header to footer and creation of an email design system—resulting in increased conversions and a more efficient design process.