Subscription Boxes—a New Category Product Launch
HOMER, otherwise known for its early learning app Learn & Grow came out with a new line of products, subscription based activity kits delivered to your doorstep (with complimentary access to the app). I led concepting and execution of marketing assets supporting the product launch across paid, organic and email.
Each activity kit covered a different subject and subscribers got a delivery every second month. Parents received 3 emails per box:
1) Shipping Notification
2) Kit Introduction
3) An off-months follow up with even more ideas on activities
